Your Reviews Are Your Best SEO Asset. Here's How One Service Company Used Them.

Plenty of plumbing companies have hundreds of happy customers and a website that doesn't show it. A homeowner with water on the floor lands on the site, sees a stock photo and a contact form, and hits the back button.

A Seattle junk removal company, a Logic Inbound client for nearly two years, had the same gap: 30 years in business, 115 five-star Google reviews, and a website Google mostly ignored. Here's the playbook that took them from 17 to 193 calls and forms a month.

1. Fix what stops Google from reading the site

Before content, a technical audit: site structure, speed, mobile layout, broken code. A slow mobile page loses an urgent caller in seconds, and Google knows it.

2. Put the reviews where the decision happens

Their Google and Yelp reviews went onto the site itself, and customers got a one-tap link to leave new ones. For a plumber that means reviews near the phone number on every service page, not buried on a testimonials page.

3. Track every call by source

Call and form tracking went in early, by channel. That is the only way to say "this page produced these calls," and to stop spending on what doesn't.

4. Write for local, urgent searches

Content was rebuilt around local, high-intent searches, and weak keywords were dropped. Plumbing's equivalents are "emergency plumber in [city]," "water heater replacement [city]," and "sewer line repair near me."

The numbers

From December 2018 to July 2020: calls and forms from 17 to 193 a month, and organic visits from 267 to 3,044 a month.

Read the full case study, or see how we approach plumbing SEO.