Why Your Plumbing Website Gets Visits but Not Calls

If your analytics show people visiting your site and your phone isn't ringing more, the problem probably isn't traffic. It's what happens in the first five seconds after someone lands.

A Seattle junk removal company Logic Inbound worked with had 294 five-star Google reviews and a perfect Yelp rating, and a website converting 0.16% of visitors. That's roughly one call for every 600 visits. Here's what moved it to 10.39%.

Speed came first

Load time and response time were fixed before anything else, along with broken links. Someone standing in an inch of water will not wait for a slow page.

Proof above the fold

The best testimonials went on the home page, with links to the Google and Yelp profiles. For a plumber, a strong review next to the phone number does more than any headline.

Fresh, specific content

New content went up at least weekly, written around what local customers search, with real photos. Plumbing's version: pages for each service and area, written in the words customers use ("water heater leaking," "toilet won't stop running").

What it added up to

In the first campaign, calls and forms went from 1 a month to 110, and the site reached 4th to 6th place on Google's first page within six months. A later campaign took calls and forms from 43 to 95 a month.

A five-minute check for your site

• Open your site on your phone. Is the number tappable without scrolling?
• Can you see a real review within one screen?
• Does the page say which areas you serve and whether you can come today?
• Does it load in under three seconds on mobile data?

The case study has the details. Our free After-Hours Call Audit checks your site's call path too.